#GOOGLE ADS STRUCTURED SNIPPETS FREE#Amenities: Pool, Gym, Free Wifi, Free Parking, Spa Services.Brands: Living Proof, Olaplex, Amika, Drybar.Types: Cash Back Credit Cards, Travel Rewards Credit Cards, 0 APR Credit Cards.Services: PPC, Facebook Ads, Content, Web Design.Other values examples for this extension: Geico was able to use the insurance coverage header to show the types of insurance that they offer in their ad extensions auto, motorcycle, home, and boat. With Zappos’ ad, they decided to focus on the types of shoes that they offer for their ad extensions sneakers, slippers, heels, boots, flats, and running shoes. Structured Snippets Extension Examples in Search Ads This can be compared to other types of businesses as well. At the end of this case study, Naked Lime recommends the usage of this extension for dealerships when structuring their ads. However, it was not a significant difference and definitely worth the slight increase because their ad positions were higher. Their cost-per-click varied, with it being lower with snippets in October but higher in November. They found that their click-through-rates and ad positions in their analytics analysis improved. They used car dealership accounts with the styles, types, brands, and amenities headers to see if they would make a difference in the success of their ads. Naked Lime did a case study to test if the structured snippets extension lives up to their expectations. To get a more clear understanding of how structured snippets can improve your ads, it is important to look at a real example with analytics. (The maximum amount of values you can write is 10.) There is a dynamic option for this extension where Google will choose for you, but to optimize your ads properly, it is better for you to do this on your own. Once the header is chosen, you have to write at least 3 different values (features, services, products, etc) each with a 25 character limit. You are also allowed to use up to 2 headers for each ad. However, it is very important that if you can use one of the options for your business, you should. You are not allowed to create your own header, so this does limit the possibilities. Google ads give you a predetermined list of 12 headers you can choose from for your structured snippet: These are typically better at the campaign or ad group level since you are giving details about a specific product or service you offer. This is an unclickable extension, but you can give more context and insight into what exactly you offer. Another way to see the difference is to remember that structured snippets are a way to highlight your products/services in an ad while taking up more real estate on the Google search results page. The main way to make a distinction between the two is that structured snippets are chosen from a list, and callout extensions are written by you. They are very similar to callout extensions. Structured Snippet Extensions are one of the many ad extensions in Google ads. Structured snippets vs Callout Extensions.Callout Extension Examples in Search Ads.Structured Snippets Extension Examples in Search Ads.What are Structured Snippet Extensions?.
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